For Leaders of Revenue Teams
Coaching the VP Sales
Critical to driving sales is leadership. And what goes into effective sales leadership?
Some have the personal qualities of a great leader. Few have the experience, the will, the skills, or the knowledge to get it right.
Which is part of why a new to company VP Sales tends to last less than 19 months on average.
Transitioning sales people into leaders of others is possible, and even likely if the individual is developed and coached for readiness.
The Cost of Leadership Turnover:
It can take 2 - 3 years to recover the economic loss from losing a sales leader. More cost effective in every way is to develop the leader and help them through the rough patches.
In many cases, they know the market, the people, your offerings, channels, and the company culture.
Getting them ob the right track is much less expensive and far more certain to produce the results the company wants and needs.