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The 4Fs - FUD, Friction, Failure, Firing

You may have heard of Form and Function from the Bauhaus movement.
There’s another movement - the 4F movement. Nothing to do with farming, I promise.

When companies miss plan, don’t make the number, and otherwise disappoint, the 4Fs will surely follow. The 4Fs are…

Qualified For What?

We all get to hear the term qualified for the majority of Sales & Marketing activities.

Many assume it means the prospect is either a waste of time, or they are worth investing Time, Energy, & Money in pursuit of winning their business.
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