Welcome to our Blog. The New DSBlog replaces the Old DSBlog which you can still read by clicking on the link, or the button to the right.

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A Simple Concept for a Simple Time

For many in sales and marketing, a basic tool has been the Ideal Customer Profile (ICP).

Sounds simple, and it is.
Problem is that it doesn't work in a complicated and increasingly complex world. Not in most cases anyways…
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