Talking with prospects in the language they use about what matters the most to them brings sales success. What matters most to them is reflected in metaphor and in word, aligning with the goals and expectations of their role. There are always things prospective customers want to achieve and to avoid.
On the surface, it seems that established brands are always improving their products, taking them to market, and selling them. Makes sense right? Its good practice for them. It makes total sense when adding incremental value, to get the new and improved message out to the world.
Today is day 1 of the new improved DeliberateSelling Blog. What makes it improved? Better layout, use of imagery, social sharing, email, discussions via Disqus, and a regimented approach to open ended conversations with interested people on topics relevant to Sales Management.