Value Story

Overview

Value is in the eyes of the beholder. When it comes to attracting, developing and retaining your clients and new customers, it is always about value.
Value intended, promised, created, perceived, expected, realized and confirmed. Your value story informs your positioning, differentiation, offers, target markets, and strategy.
We help you capture and communicate that story.

We help you capture and communicate that story.

Approach

Value Mapping

We help you define, position, qualify, quantify and communicate

  • Financial Value
  • Strategic Value
  • Personal Value
  • Contextual Value
  • More…

Levels of, uses of, quantified by revenue or profit gains, and qualified for strategic value.

Recommended Reading

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It is wrong to suppose that if you can’t measure it, you can’t manage it – a costly myth.
W. Edwards Deming