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Message Development

Many companies have beautiful web sites, slick brochures, and other collateral that leave no lasting impression with the consumer. Many are full of product centric features and benefits statements that simply bounce off the prospective customer as simply more noise. More info…

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Customer Targeting

Fuzzy prospects lead to fuzzy results. Markets move quickly and are increasingly subtle, complex, and diffuse. Much time is wasted pursuing prospects that are at best a weak fit for your offerings, and in fact should never be counted as part of territory potential. More info…

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Value Advisory

Is your value story crystal clear across all dimensions of value for the key stakeholders in your market? This includes external entities like prospects, customers, suppliers, channel partners, OEMs, and more. Is your value story clearly reflected in all of your copy, sales content, and company dialogues? Probably not. More info…

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Consulting Services

The odds of a C-Suite Executive having full visibility into revenue problems are somewhere between slim and none. And slim left town. Relying on the opinions about problems from the same people that created them, or from non-experts is trusting the fox with the henhouse. Read the 6 Blind Men and the Elephant and learn why this is a bad idea. More info…

Recommended Reading

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It is wrong to suppose that if you can’t measure it, you can’t manage it – a costly myth.
W. Edwards Deming