When you designed your sales organization, how did you go about?
How many of the things you do were the result of planned disciplined consideration? Or we're they a loose approximation of something you saw somewhere else?
If you're like most, you kinda fell into it. If your new to it, you have little idea what will happen. To some extent, nobody does. Yet there are foundation elements that keep every house upright, every structure supported and enduring. Many subject matter experts start companies as the CEO and chief revenue officer. And it works, leading to the need to hire sales people.
Now they are the Sales Director or Front Line Sales Manager (FLSM), something they have little to no skill at. On occasion it works, generally with great friction, and unsteady progress. Failure is not much fun either.
For the most part, the question is "Does your approach work for your customers, for your stakeholders, and of course for your investors? The proof is in the returns of profit, growth rate, and performance against plan.
If you're not happy with he returns on your investments in revenue generation, lets start a conversation and take a closer look.