• Mission
    Our mission is to improve company value by helping them drive profitable revenue growth.

    By gaining leadership commitment to maximizing customer value promised and delivered, Marketing, Product Management, and Competitive Strategy unify to drive Sales strategy and execution.
    Begin with the end in mind.
    Steven Covey
  • Principal

    Marty Tascona

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    As principle behind DeliberateSelling, i am fully committed to building customer value, primarily through he sales and marketing functions. At the philosophy level, we believe success derives from clarity regarding positioning, value, coverage, and execution. Yet there are many potential pitfalls along the way.

    We help our customers create business value by reducing friction in their sales channels, and maximizing value realized from their IP. Its our mission.
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