About

We all come from somewhere

Our focus is on helping what we call Stage 3 companies regain their footing. The goal is to rebuild the value of the company in preparation for market place success as the basis of Equity Value. Companies that are losing market share, customers, and money tend to to be worth as much as they could be.
We also help companies in Stage 4 who are focused on steady profitable growth within their area of domain expertise. Both scenarios require a specific set of moves quite different from StartUp or Rapid Growth stage.

Marty Tascona

As principle behind DeliberateSelling, i am fully committed to building customer value, primarily through he sales and marketing functions. At the philosophy level, we believe success derives from clarity regarding positioning, value, coverage, and execution. Yet there are many potential pitfalls along the way.

We help our customers create business value by reducing friction in their sales channels, and maximizing value realized from their IP. Its our mission.

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